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Advantages of a Blog
1) Blogging is Really Easy
Yes. For the most part, starting a blog is extremely easy. I always say, "If you can write an email, you can maintain a blog.". It's really that easy. The blogging software takes care of all of the scary stuff, like writing HTML and publishing your pages to the web. All you need to do is type your content.
2) Blogs Can be Set Up Quickly
You can literally have a blog from one of the many free blogging services up and running in about 10 minutes. If you want to host your own blog, it takes a little longer, but most of that time is spent waiting for domain names to be ready.
3) Blogs are Search Engine Friendly
For the most part, blogs are pretty search engine friendly. What this means is that you won't have to spend a lot of time worrying about SEO (Search Engine Optimization), because most blog software takes care of SEO basics for you.
Blogs automatically link all of your posts and pages together, which helps search engine spiders to find, crawl, and index your whole site. Blogs also use your relevant keywords in the Titles, Meta Tags, and URLs of every page, which also helps pages to rank higher in the search engines.
4) Blogs are Extremely Organized
One of the toughest thing about maintaining a traditional website is keeping pages organized. Blogs automatically organize your content by date, category, tags, and even include a built in search. This makes it much easier for people (and spiders) to navigate your blog and find what they are looking for.
5) A Blog is a Magnet for Readers
If you're writing about something you are passionate about, there are bound to be others who are also passionate about that topic too. Hopefully, your blog will attract those readers / visitors, and if you write regularly, those readers will keep coming back for more.
6) A Blog is an Instant Online Community
Blogs have built in commenting systems, which allow your readers to comment and have discussions about various topics.
This promotes readership, and also generates unique relevant content.
7) Built in RSS (Really Simple Syndication)
RSS or Really Simple Syndication, basically syndicates your most recent content, and distributes it to several blog search engines. Your readers can also "Subscribe" to your "RSS Feed", had have your latest content automatically delivered to their inbox.